Cima Cove Sales Sample
A sales sample is A LOT different than the standard product.
There were many considerations that had to be made regarding transportation, representation of customizations, and product understanding.
My task:
Display the features of a large customizable light fixture without simply scaling it down.
Cove panels with custom graphics, paint and color temperature.
Since we can make multiple size fixtures,
why not just make a smaller fixture?
If the sales sample was just a small fixture, the lighting effect would be altered.
The proportions would also be inaccurate if the unit was just scaled.
After discussing with sales reps, we determined 2ft x 2ft was the ideal size for the sample.
The new design criteria:
remains 2ft x 2ft
light gradient is accurate
visually proportional
demonstrates function
represents customizations
Development
We had the capability to do large scale 3D prints, so that became the design direction.
3D Print Concept:
Create two prints that mimicked the top of the extrusion, but left the front face unimpeded
Version One
I tested these prints and received feedback of weak attachments to the extrusion and flexing where the two prints join
Version Two:
Sloped joints and an additional insert were added to increase the strength of the sample.
I could secure all of the top components with the dual 3D prints, but I could not secure the optics since they were further down in the fixture.
They were locked in 2 directions, but nothing prevented them from sliding.
I figured capping the optics from the outside with a tight fitting print would apply enough pressure to prevent sliding.
Testing
Slight tolerance tweaks resulted in secure optics and gap free connections
Final Sample
Why this pattern?
I designed this pattern to act as a tool to show how light interacts with different density prints.
Customers could have any digital print they specified on their fixture. I wanted to represent different print densities by having some areas be majority ink and others the back surface.
Sales Sample Technical Drawings for Assembly Team
Additional Components Required:
Custom Case
Distributable Marketing Materials
Leaflet Distributed with Samples
I designed these for sales reps to distribute during sales meetings. The intent was to give the end customer a brief explanation and direct them to the website to find out more information.
Carrying Case
The sample would need to be transported to sales calls so it was important that all materials could be contained. I passed two concept sketches along to an outside vendor who created the prototype and final bags. There was the large opening for the sample, a pouch for a long extension chord, and a smaller pouch for the marketing materials.
Exterior being inspected for durability
skills used in this project:
3D Printing (FDM & SLA)
Budgeting
Graphic Design
Marketing
Project Management
Sales Presentations
Solidworks
User Testing